Kelley Blue Book has been a trusted source for car buyers for decades, so we’re always eager to hear what they have to say here at Liberty Mazda. Among the many automotive aspects they evaluate is “brand image.” In other words, they look to measure how strongly an automaker resonates in the minds of drivers and car buyers. We like to think of it as the “sense of ease,” that intangible feeling that you’re making a good decision when you’re buying or leasing a car from a brand you trust. In this year’s 2018 Brand Image Awards, the Mazda brand won for “Best Performance Brand” and “Best Car Styling Brand.”
When it comes to performance, it’s hard not to be impressed by the engineering feats the Mazda brand has achieved with its signature SKYACTIV® TECHNOLOGY. SKYACTIV®-G gasoline engines utilize higher compression rates than those found in traditional engines in order to achieve incredible fuel efficiency.
SKYACTIV®-Drive transmissions allow you to make the most of the incredible potential in every Mazda vehicle by delivering quick, smooth shifting and steady acceleration. The advanced control module in the SKYACTIV®-Drive six-speed automatic transmission provides precision and responsiveness you can feel, not to mention efficiency. And the short-throw of the SKYACTIV®-MT six-speed manual transmission is inspired by the out-of-this-world performance of the Mazda MX-5 Miata.
Few automakers put as much thought and passion into vehicle design as the Mazda brand. The company gives its engineers a tall order: Breathe life into sheet metal. Their design philosophy is simple: KODO, which means “Soul of Motion.” Even when parked, Mazda vehicles convey a sense of motion that makes you eager to sit behind the wheel and put your foot on the gas pedal.
Head into our Mazda dealership near Manchester, CT today to see what Kelley Blue Book was talking about. Make the most of Mazda vehicle performance in the 2018 Mazda MX-5 Miata, which Edmunds said is “about as good as small convertibles get.” And enjoy the breathtaking design aesthetic present in every new Mazda model here at our dealership in Hartford, CT.